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AUDIENCE PERCEPTION OF NEWSPAPER CORRUPTION CARTOONS AS OPINION MOULDING TOOLS ON CORRUPTION


Keyword : Entertainment Education, Cartoon, Audience Perception, Newspaper, Corruption
Author(s) : Collins Obiorah

Abstract :   Cartoons Are Designed To Provide Entertainment To The Audience Of Newspapers. However, Beyond The Play Function, Cartoons Also Inform, Educate And Satirize Issues, Events And People. This Research Study Focused On Education Function Of Cartoons By Examining The Audience Perception Of Newspapers Cartoons As Opinion Moulding Tool On Corruption. The Research Objectives Were To Find Out If Newspaper Corruption Cartoons Provided Their Audience Sufficient Information On Corruption; To Ascertain Whether There Was Any Relationship Between Information Provided In The Cartoons And Opinion Moulding On Corruption; And To Determine If Newspaper Cartoons Influenced Opinion Formation On Corruption. The Study Used The Survey Research Method And Sampled The Opinions Of 360 Readers Of Daily Sun And Vanguard Newspapers Who Are Residing In Awka, Nnewi And Onitsha, All In Anambra State Of Nigeria. It Was Discovered Through The Data Generated Via Questionnaire That The Cartoons Provided Their Readers Information On Corruption In Line With The Agenda-setting Theory Of The Mass Media Adopted Into This Study. It Was Also Found Out That The Information Provided By Newspaper Cartoons On Corruption Were Sufficient, And Enabled The Audience To Form Opinion On Corruption In Nigeria. It Means, Therefore, That Cartoons Can Be Utilized To Communicate Important Messages To The People And To Mobilize Them Towards A Given Cause. In View Of This, Therefore, The Researcher Recommended, Inter Alia, That More Thought-provoking Cartoons Should Be Provided By The Newspapers In Creating Awareness About Social Maladies.

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